PINK: Powered by People Campaign Draws Attention to Breast Cancer

One in eight U.S. women will develop breast cancer in her lifetime. Thanks to advances in treatment and early detection, there are over 3.1 million breast cancer survivors in the U.S. today. After age 40, an annual mammogram can be a life-saving measure against breast cancer.

During the month of October, organizations and individuals across the country come together to recognize National Breast Cancer Awareness Month. The University of Chicago Medicine Comprehensive Cancer Center and the American Cancer Society (ACS) have partnered on a new campaign, “PINK: Powered by People,” to raise awareness of breast cancer screening and early detection, and the need for increased research funding.

A series of ads running in the Chicago Tribune will feature profiles of patients, families, advocates, researchers, and physicians. There will also be a social media element encouraging individuals to share their own experiences about the people who power their breast cancer stories using the hashtag #pink3.

UChicago Medicine and ACS held a Facebook Live event on October 4 on breast cancer awareness with a guest panel featuring former NFL player and breast cancer advocate Desmond Clark, ACS representative Meg Fischer and two breast cancer surgeons from UChicago Medicine, Jennifer Tseng, MD, and Jean Bao, MD.

Those interested in showing support for breast cancer awareness in person are encouraged to participate in local American Cancer Society Making Strides Against Breast Cancer walks, as well as wear pink in solidarity with others on October 19, which is National Mammography Day.

For more information, including patient resources, appointment scheduling, and events, visit pinkpowered.org.

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